Vishal Ganeriwala is senior director for product marketing for Citrix Workspace services. He has 17+ years of experience in End-User Computing (EUC) industry including Virtual Client Computing (VCC), Unified Endpoint Management (UEM), Content Collaboration and Digital Workspace. He has had leadership roles in Technical Marketing, Alliance Marketing, Business Development, and Developer Marketing. He and his team are responsible for driving Go-To-Market strategy, pricing/packaging, sales, and channel enablement and competitive intelligence.